Video Creation

15/02/2013 14:18

Most people seldom understand the importance of videos when it comes to a marketing campaign. They may spend hours looking at the videos on Youtube and Facebook, and giving them likes and shares. Yet they fail to grasp the concept. There are millions of people around the globe who spend hours watching videos. Millions are people are visiting Youtube every single day. And all you need to get to these masses is a video. Videos have the viral effect on the social media. They may share videos that they like, and it shall displayed on their profiles and timelines. It shall be up for grabs for their friends, who shall receive updates of their friend's activities. They too shall share the video, and the process shall continue. It have a viral effect on your marketing. You can have tens of thousands of people watching your video, by sharing it to a thousand people initially. It may take time at the very beginning, but as the trend catches on, it shall gain the ultimate viral effect.

You have understood the importance of creating and sharing a video. But that doesn't mean that creating videos come easy. Anyone can create a video. You just have to get your hands on a couple of freeware and open source video editing softwares. Add a couple of screenshots into it, and throw in a few background music. You now have your own video. You try sharing it on Facebook. A couple of people see it, but nothing happens further. The reason is due to the fact that your video was never professional in the first place. Any one can create a video within seconds, but to create a video that can go viral shall take experience and efforts. It wont come easy like you fathom.

Rather than spending your own time on creating videos, why dont you hire some professional to do the job for you? Most professionals cost more than a hundred bucks an hour. For big brands, it shall be totally worth it. But it may not be the same story for a small scale business man like you. You have limited funds to invest in your marketing. And a professional video creator was never included in your budget. You need to change strategy. Head over to Fiverr, and search for some gigs that offers video creation services. There are bound to be a couple of quality ones, and you just have to pay a mere $5 for your video. Most of the gig owners are newbies, and lack the professionalism that is demanded in this field. They shall probably put in a few screenshots and add a couple of music to it to create a video for you. That is not worth it. As you could have done just the same. So take time to review these video creation gigs before you actually pay for them. Even if you didn't get a quality video from a gig, look for an another gig. After all, it cost you a mere $5!