How many times have you watched videos on Youtube? How many times have you likes videos on Facebook?
How many other video sharing websites do you have an account ? That ought to give you an idea on the importance of using videos. Videos are increasingly becoming the part of any marketing campaign. Most firms do have exclusive departments for the creation and sharing of videos. A video once created may either be a gold nugget for the firm, or else shall exit the field without much further ado. That is the beauty of a video. It can either turn viral or not. This is the basic principle behind any video marketing campaign.

You shall need a professional video to distinguish your firm from your competitors. For people who are well versed in the trends of the business, they shall probably know that there are no marketing techniques that can guarantee a sale. It shall probably bring in sales, but we cant state it with clarity. And video marketing on the other hand is quite an inexpensive way to go about it. Creating videos is not much of a work. And the videos shall be shared by the people who had watched it. There is not much effort to put into. Its after all a viral effect. There are plenty of advantages of using videos in your marketing, and we are listing below some of them.

1) Get Yourselves Introduced

Handing out a business card may be an old card in business, but its reach is very limited. Create a video and share it. It shall be seen by tens of thousands of people, and some of them might be your prospective clients. Some businessmen find it a tedious job introducing themselves to various prospects. They may feel the arm of anxiety sinking into them. But they can avoid that through a video. You can introduce yourselves and your firm calmly without further ado. A video explaining your firm and the services that you provide is all that your prospective clients seek. And a video just gives them all that.

2) Improve Your Rankings

Google has already factored into its ranking on the importance of having a video on a website. A video can be considered as a natural tactic, and Google is all about being natural. For any search term that you search for, a majority of the top rankings are always videos. Videos can get ranked on the Google search engine quite easily. You just have to choose the right keywords and then optimize them correctly. Since a video can probably rank quite easily, prospective clients can find your website quite easily through a video.

3) Impress Your Prospects

Just like the effects of a movie can impress its viewers, the effects on a video can impress your prospective clients too. If you look at a few attorney websites, you shall see that their website lacks a video. But if you are embedding a video on your website, you are giving a clear indication to your viewers that your are always a step ahead of your competitors.

Youtube is one among the most visited websites in the whole world. Millions of people spend time browsing through their video collections each day. Hours of videos are been uploaded into the Youtube website with each second. Tens of thousands of people shall view your videos if you have optimized your videos perfectly. If your videos are chosen for the right keywords, they can get optimized quite easily. Videos can quickly go viral and make its owner a celebrity in this digital age. Plenty of celebrities own their life to Youtube for making them popular. Justin Bieber made his debut through a video of him singing a song written by him. The video was uploaded by one of his relative. When this video caught the eye of an individual, Justin soon rose to the ranks of the pop singers. There are plenty of songs, movies, celebrities and pop singers who have their career due to Youtube. Hence getting a video viral may get them quite famous.

Before creating your videos, you need to choose your keywords properly. Its just like creating a website. Youtube have provided us with a keyword tool that shall help us in determining great keywords. Its recommended that you opt for a keyword with low competition. It shall obviously having a low traffic count, but you shall be able to rank for your videos quite easily. High traffic keywords shall be receiving tens of thousands of visitors each day. But to rank for those keywords shall mean quite some work. There shall be thousands of videos trying to rank for those videos. Its no easy task, and you shall not rank your video in any near future. So you need to choose your keywords wisely. Just like choosing keywords with your website, its recommended to start your videos with low and medium competition keywords.

With the fact that there are thousands of videos trying to compete with each other for a keyword, it becomes imperative that you understand how to optimize your videos for best performance. Just like the Google search engine, Youtube search engine is also based on an algorithm that gives emphasis to the content of each page. Hence make sure that you have your keywords in your Title, Description and Tags. The number of views also count in your rankings. But to remove the fake visits, Youtube have been implementing a metric called retention rate, which shall check the amount of time that the video was actually visited. In case of fake visits, they wont go beyond 10 seconds. This metric shall help Youtube detect such visits. Number of likes, dislikes, favorites, and comments are also good indicators on how they rank a video. Having large number of subscribers is also an added bonus. These factors form the main metrics through which Youtube ranks a video. Its recommended that you have your keyword in all the areas accessible to you. But never should do you go for keyword stuffing. Its never encouraged by Google, and may get your video tanked on the rankings due to this.

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Most people seldom understand the importance of videos when it comes to a marketing campaign. They may spend hours looking at the videos on Youtube and Facebook, and giving them likes and shares. Yet they fail to grasp the concept. There are millions of people around the globe who spend hours watching videos. Millions are people are visiting Youtube every single day. And all you need to get to these masses is a video. Videos have the viral effect on the social media. They may share videos that they like, and it shall displayed on their profiles and timelines. It shall be up for grabs for their friends, who shall receive updates of their friend's activities. They too shall share the video, and the process shall continue. It have a viral effect on your marketing. You can have tens of thousands of people watching your video, by sharing it to a thousand people initially. It may take time at the very beginning, but as the trend catches on, it shall gain the ultimate viral effect.

You have understood the importance of creating and sharing a video. But that doesn't mean that creating videos come easy. Anyone can create a video. You just have to get your hands on a couple of freeware and open source video editing softwares. Add a couple of screenshots into it, and throw in a few background music. You now have your own video. You try sharing it on Facebook. A couple of people see it, but nothing happens further. The reason is due to the fact that your video was never professional in the first place. Any one can create a video within seconds, but to create a video that can go viral shall take experience and efforts. It wont come easy like you fathom.

Rather than spending your own time on creating videos, why dont you hire some professional to do the job for you? Most professionals cost more than a hundred bucks an hour. For big brands, it shall be totally worth it. But it may not be the same story for a small scale business man like you. You have limited funds to invest in your marketing. And a professional video creator was never included in your budget. You need to change strategy. Head over to Fiverr, and search for some gigs that offers video creation services. There are bound to be a couple of quality ones, and you just have to pay a mere $5 for your video. Most of the gig owners are newbies, and lack the professionalism that is demanded in this field. They shall probably put in a few screenshots and add a couple of music to it to create a video for you. That is not worth it. As you could have done just the same. So take time to review these video creation gigs before you actually pay for them. Even if you didn't get a quality video from a gig, look for an another gig. After all, it cost you a mere $5!